We decided to create new designs that would appeal to younger audiences. At present, we offer an omnichannel customer experience, selling to various touchpoints including online channels in multiple platforms, and through offline stores across the country to fully expand our sales channels to offer a seamless shopping experience." Lathouras added, "In the last 2-3 years, the company's consumer base has grown by more than 50%, particularly among younger generations. Pasin Lathouras, Chief Corporate Strategy Officer of NaRaYa, said, "With over 33 years of success, NaRaYa has gained the experience and expertise to continue developing and producing new products and services to fulfill the ever-changing needs of our customers.
This time, NaRaYa introduces a new collection through the lifestyles of the new generation, by emphasizing online distribution channels, including lifestyle fashion video and images via popular pages, including KOLs and influencers, to present new experiences and brand images that will definitely satisfy the younger generations. In this collection, there are over 17 models to choose from with trendy color tones that go with every look, perfect for every style, such as Rita Grey, Cosmos Violet, Oak Brown and Bordeaux Red. To view an enhanced version of this graphic, please visit: Furthermore, the bags include a soft surface to protect the items inside the bag, as well as water repellent fabric technology suitable for everyday use. The products are also meticulously crafted, with high-quality materials used to create fine products that are long-lasting. The "Bubble Up" collection was inspired by ' Japanese street fashion', and it features a modern design with a chic and cool aesthetic, special sewing techniques that create an embossed grid pattern on the fabric, and one of its unique features is that it is super lightweight and very comfortable to carry. In this collection, a special online campaign is launched to gain awareness and attract younger audiences. August 25, 2022) - NaRaYa, a leading lifestyle brand that produces handbags, accessories, clothing and skincare to customers worldwide, launches its newest collection "Bubble Up" inspired by the lifestyles and interests of Gen-Z consumers, under the concept " Minimal but Functional" with gender-neutral design.
NaRaYa Reveals New Collection 'Bubble Up' with Minimal Design and Launches Special Online Campaign to Target Gen-Z Consumersīangkok, Thailand-(Newsfile Corp.
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